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Raising awareness of digital dependency

Intextication campaign launched to raise awareness of smartphone and social media addiction

Do you often compare yourself to those around you, worry over your body image, struggle sleeping or socialising, or feel somewhat dissatisfied with life in general?

All of the above are subconscious symptoms of overt smartphone and social media usage and considering 77% of the US are now smartphone owners, it is highly likely you have been affected in more than one way.

Inadvertently, whether they want to or not, they are shaping the thoughts and feelings and actions of people. They are programming people. There’s always this narrative that technology’s neutral. And it’s up to us to choose how we use it. This is just not true.

—Tristan Harris, a former Google product manager

With the rise of smartphones, social media has taken a stranglehold on modern day life and with both forms of technology now key to staying in touch, taking photos, making notes, waking up on time and even getting a job as the majority of employers claim to screen applicants by browsing their social media profiles.

However, the notorious aspects of smartphones and social media are becoming more apparent. In 2017, Silicon Valley tech insider Tristan Harris became one the first industry figures to openly decry the ulterior motive from platform developers to get you hooked on smartphone apps, describing the process as 'brain hacking.'

Do you control your phone or does your phone control you?

Ironically, our digital dependency is making us more detached from human contact and social situations. A 2015 poll showed almost 90% of Americans use their phone during social encounters with around 80% also feeling the social scenario deteriorated after doing so. Furthermore, experts have warned that substituting family interaction for phone simulation may hinder empathy in youngsters – one of the most vital social skills.

Intextication is a campaign aiming to raise awareness of digital dependency and provide education on the effect smartphones and social media have on our health. In doing so, they believe you will naturally begin to question your mobile habits and feel the benefit of taking some time away from your phone.

Follow us on Facebook, Instagram and Twitter to keep updated on the subject or, better yet, Prevent intextication and tune in to the world around you.